Press Release
75 Years of Made in Italy with Pre-eminence by Minotti
Italian brand Minotti celebrates its 75th anniversary with a collection that collaborates creative visionaries, worldwide.
Minotti is all almost “opulence living”. Modern, however Classic designs stand out for their capacity to make traditions flourish. 75 years and an aspiration to celebrate the extraordinary milestone, the brand has launched two projects this year to grandstand its ever-lasting soul.
The first is an emotional film, a virtual part-reality and part-dream journey “The Grand Tour”. It is set in five reminiscent areas- from an urban apartment to a yacht to an Alpine chalet, ou
tlining the exceedingly recognizable dialect the brand talks around the world through its exclusive taste and collections.
The second one is the Minotti Pavillion 2023, a tribute to the 61st edition of the Salone del Mobile, Milano. A picturesque place designed with unique characteristics, incorporating the corridors of the trade fair into the Pavilion. The space is designed keeping in mind the spirit of the brand with a curated central boulevard feel, along with green areas.
These two projects altogether express the crave to defend the Italian legacy, which is especially cherished by Minotti, utilizing effective artisan imprints, set up in the Brianza district in 1948. They still advance the convention of
handmade products, using innovative technologies. Moreover, there is a never-ending chase for beauty, characteristic of the brand’s consolidating reasoning. Minotti’s commitment to quality is exceptionally well apparent in all its products. A concor
dance of innovative technological solutions and traditional practices. The brand’s expertise is complimented by a tireless determination of manufacturing processes and material selection that strengthen the quality of various textiles and leather in their collections.
In the world of conventional design, Minotti is not just a regular brand, but a way of life with insightful philosophy. It is a testament to the real power of design, the art of transforming spaces into meaningful experiences. As the brand embarks on its next milestone, it continues to innovate, inspire, and redefine design ideologies – hopefully beyond the next 75 years.
